The idea of CrossFit training was conceived in the mid-’90s by Greg Glassman and Lauren Jenai and the duo founded the company under the same name in 2000. Since that time, CrossFit has become a worldwide phenomenon that is being practiced in more than 13.000 gyms around the world.
The creators of CrossFit refer to it as both a philosophy and a comparative sport that combines the elements of gymnastics, powerlifting, Olympic weightlifting and several other types of fitness training. The exercises are adjusted to both experienced athletes and older people who are looking for an efficient way to stay in shape and reduce the risk of cardiovascular diseases.
The WOD or the Workouts of the Day routine is at the very core of this strength and conditioning program that can be modified in scale and intensity to meet the needs of everyone who wishes to adopt it. However, CrossFit can’t be practiced at any gym, since the equipment that is necessary ranges from barbells and dumbbells to medicine balls and resistance bands.
Consequently, the original CrossFit gym that is based in Santa Cruz, California licenses its brand to gyms for a yearly fee and it offers seminars and courses to anyone who wants to become a certified CrossFit trainer. Acquiring a certificate involves going through four different levels of training while opening a CrossFit gym requires you to have a level one certificate issued by the CrossFit INC. Moreover, each gym that chooses to incorporate CrossFit training into its services, develops their own program, sets of instructions and pricing which allows for a great level of freedom in terms of the exact exercises trainers recommend to gym members.
This means that a gym must develop its branding and an easily recognizable visual identity to promote the CrossFit services they offer. A logo is a seminal piece of each brand’s identity. Gym owners must dedicate extra attention to selecting a logo that perfectly reflects their values. Before you hire a designer, you must first have at least some idea of what your logo should look like. There are so many different solutions that can effectively promote the CrossFit training your gym offers.
We’ve done some research for you, and we’ve gathered some of the best CrossFit logos you can find on the Internet. You can simply browse and discover the ideas that embody your vision. Instead of just opting for a generic solution, you should strive for creative and, unique visual style that sets you apart from your competitors. The logos we featured in this article will help you find the ideas that will establish your gym as a leading CrossFit facility in your city, or your country.