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Pink color in branding

Choosing the color that will represent your brand is one of the most important things you will have to do during the branding process. The market you’re trying to reach or the audience you’re targeting should all play an important…

Purple Color in Branding

Branding is communication. Hence the colors you pick to represent your company have to communicate the values you want to convey to your target audience. The color purple has a long history in our civilization. It is a common color…

Red Color in Branding

Brands spend a considerable time on deciding on the best colors palettes and logos for their brands. The reason? Choosing the wrong one could impact how consumers perceive your brand/product. Colors that fall under the warm category are used to…

Orange Color in Branding

If you think that color you use to make any dull looking signage or logo pop up, it's not only that. Colors affect people emotionally. So much so that it leads them to do something, and take action. Orange is…