What do the Bank of America, Barclays, and Chase have in common other than operating in the finance industry? Their logos are blue. Thousands of companies from a broad range of industries use the blue color in their branding. …
Choosing the color that will represent your brand is one of the most important things you will have to do during the branding process. The market you’re trying to reach or the audience you’re targeting should all play an important…
Branding is communication. Hence the colors you pick to represent your company have to communicate the values you want to convey to your target audience. The color purple has a long history in our civilization. It is a common color…
Brands spend a considerable time on deciding on the best colors palettes and logos for their brands. The reason? Choosing the wrong one could impact how consumers perceive your brand/product. Colors that fall under the warm category are used to…
If you think that color you use to make any dull looking signage or logo pop up, it's not only that. Colors affect people emotionally. So much so that it leads them to do something, and take action. Orange is…
The yellow color is everywhere. It happens to be the most noticeable of all colors by the human eye. As the eye processes it the first, it the most attention-grabbing color as our brains are wired in such a way…
Your logo is probably the first thing customers think of
when they hear your brand name. Colors have a deep impact on people’s emotions
and understanding the science behind colors and how they impact your customers
could boost the effectiveness of your company’s…