UX is often best when it goes unnoticed, but we need to highlight UX design trends that are too innovative to be ignored once a year.
Although strict minimalism has so far been the driving force behind flawless experiences, the future of UX design integrates much more realism into the combination.
Whether it’s AR interfaces, realistic animations, or escapism windows, UX design trends from 2021 are blurring the line between digital and real like never before.
To see what we mean, let’s explore the 6 best UX design trends that appear in 2021.
Design Trends To Follow
Users visit hundreds of websites every day, even more, while we are safe at home. Whether it’s for work or pleasure, we spend a lot of time staring at our screens!
With so much competition, and users focusing on so many directions, it has become even harder to keep the audience interested in your website.
We have compiled a list of the biggest UX design trends for 2021, which will hopefully update your website and keep the attention of users.
You can also find here an article about web trends that can make your business flourish!
Advanced Micro-Interactions
Although the general purpose of design is communication, digital design can achieve literally back and forth: interaction and feedback.
These moments in which the user takes action – such as clicking a button – that causes the page to respond, are usually called micro-interactions, and their purpose is to encourage a sense of tactile satisfaction.
Although such page responses are nothing new, in 2021 we see that micro-interactions are becoming much more macro. Designers reinforce them with extreme animations and page transitions. This can range from sudden zooms to a complete recomposition of the page layout.
Although access has been more or less the rule of digital land since ancient times, these excessive transitions do not come as intrusively as the user causes them.
The end result is a UX that responds to input in all dazzling and creative ways, maximizing the user’s connection to the page.
Anthropomorphic Animations
We spend a lot of time looking at our screens. It was only a matter of time before our screens would start to look back! No, we’re not talking about some black mirror, a sci-fi, horror story; we are talking about anthropomorphic animations!
These animations mimic the human movements found inside your website, think of blinking eyes, head tilts, and hand movements.
They are much more subtle than the dazzling cartoon animations that are currently on the rise and can become quite distracting (not what you need when browsing a website).
The subtlety in anthropomorphic animations makes them so popular; you want your user to be preoccupied with the content of your website before they notice that blinking eyes are staring at them!
This animation style can be used in various contexts, be it creepy or cool; the key is that it attracts the user, that the app is unlimited, and will be popular for a while!
Individual Learning
Online education is one of the greatest benefits of the Internet age, making learning a new skill or following a new career path more accessible than ever before.
But the disadvantage (compared to traditional schooling) is that it depends exclusively on the individual: the student must be motivated through each step in the work while evaluating his own work. But in 2021, UX is moving in front of the classroom to offer learning tools that actually empower students.
Designers achieve this through individual learning, in which educational applications use matching technology, psychological tests, remote feedback, and scheduling tools to tailor the learning experience to each user.
They usually come in the form of a robust dashboard, which makes it easier to track progress, set goals and learn from mistakes than ever before.
In this way, the UKS design trends of 2021 bring online education that is much closer to simulating an individual experience that is so hard to come by in crowded classrooms.
Escapism
User trip mapping is a crucial step in any software design. And in 2021, that journey looks much more vivid when UX embarks on a virtual vacation.
We see how UX designers create exotic locations. Wander the way of life in the center of their appearance, instilling a sense of escapism in the viewers.
This trend can be expressed through organic and lush color schemes. Also, scrolling through the gallery, or oversized images of heroes where layered copying creates real depth. Minimalism in the user interface elements is the key technique here that gives these images full attention.
It is probably no coincidence that this UX trend arose after orders to stay at home. This forced people to live vicariously through digital worlds.
Luckily for us, the 2021 UX designers make these worlds feel more like places we’d actually like to live in.
Micro-Interactions
There is nothing better than performing an action and the current result, right?
This is where micro-interactions come into your world! Designers use them to instantly achieve tactile user satisfaction while browsing the website.
With a simple click of a button, the page responds to the user. It can be something as simple as a segment of a web page that changes color. Also, it can be a web page that is completely recomposed!
With web design, less has always been more. Micro-interactions have become more popular. It doesn’t feel intrusive because the web user causes them to happen, all with the click of a mouse!
The result is that the user’s connection to the page is maximized. This leads to them staying on the page longer and improving their overall experience!
Brand Transparency
A good UX is a quiet teacher. It shows users where they can find menus or buttons without having to ask.
Navigation, however, is not the only lesson that UX has to teach. We recently noticed an increase in UX focused on demonstrating brand ethics. Showing the user exactly how services are produced or provided.
This may include labels highlighting the sustainable material used. Even pop-ups or social media overlays expressing transparent policies about how content is moderated.
Brands are beginning to realize that the first thing their website visitors want these days is not necessarily a CTA button stuck in their faces. Instead, many conscientious users need to know that a brand shares its values.
Through clear product failures and transparent labeling, the designers of UX from 2021 show that the application exists both in the digital sphere and in the real world that its services affect.
